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Wendi Pannell

COO, Lightstance

Wendi Pannell is a seasoned COO and founder of Pannell Consulting, where she works directly with growing businesses to gain clarity, align their teams, and finally make traction on the things that matter most. With over 25 years of experience across tech startups, global companies like GE, and nonprofit organizations, Wendi is known for her practical, no-nonsense approach to leadership and execution.

She doesn’t just offer advice—she jumps in alongside leadership teams to figure out what’s getting in the way, create a realistic plan, and help them move forward with confidence. Whether navigating complex growth or simplifying the chaos, she brings structure, energy, and empathy to every challenge.

Wendi also teaches at Virginia Tech and has led communities supporting women in technology. Her commitment to equity has deepened over time, especially after realizing that building truly inclusive spaces takes more than good intentions—it takes intentional action. That realization changed how she leads and how she shows up.

Her sessions are known for blending humor, honesty, and actionable takeaways that make people feel seen and inspired to take the next step—personally and professionally. When she’s not guiding teams or mentoring students, she’s cheering on her three sons, her hot husband, enjoying a walk with her dogs, or crafting a competitive charcuterie board.

Wendi Pannell
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